|- Be the leader of educational services in Kuwait and GCC region.
|- Expanding the schools portfolio through green field projects or acquiring existing schools.|
|- Expanding the business location to GCC region.|
|- Be a leader in the use of technology to encourage creative and innovative learning.|
|- Offer all students a range of learning programs to help them discover their passions and potential.|
|- Provide equity of access and opportunity for students and staff to learn, work and succeed.|
|- Develop and promote highly skilled and well educated people capable of making productive contributions to the community and to provide them with the opportunity to excel through lifelong learning values.|
|- Ensure that all our services and educational institutions continuously satisfy and fulfill the local market requirements in such a manner that reflects positively on our image and adds value to our brand by adopting and maintaining educational standards within our schools and educational institution.|